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Humans across the globe and of all walks of life want to live at their personal best. We believe that cannabinoids, when used responsibly, have the power to enhance the full spectrum of well-being.

Our Story

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Pioneering Well-being

Parallel Paths

Parallel Promise

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Pioneering a new paradigm of well-being.

True well-being is multi-dimensional and holistic, requiring a complex connection of physical, mental and emotional states that occur in parallel. We are improving well-being for consumers today through our proprietary brands, while innovating for tomorrow.

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Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.

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Our promise: inspired by nature, optimized by science.

We improve our consumers’ well-being and quality of life through our natural cannabinoid products today, while at the same time we’re innovating through science, technology and R&D to bring them unparalleled products to transform how they live tomorrow.

01

Pioneering a new paradigm of well-being.

True well-being is multi-dimensional and holistic, requiring a complex connection of physical, mental and emotional states that occur in parallel. We are improving well-being for consumers today through our proprietary brands, while innovating for tomorrow.

02

Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.

03

Our promise: inspired by nature, optimized by science.

We improve our consumers’ well-being and quality of life through our natural cannabinoid products today, while at the same time we’re innovating through science, technology and R&D to bring them unparalleled products to transform how they live tomorrow.

Our Vision

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We deliver on our vision by putting consumers first. We’re attracting the best and the brightest people, building a diverse portfolio of brands, innovating our products through science and technology, investing in our future, and living our values with relentless passion.

Integrity

We act and make decisions that reflect our position as a sophisticated, credible and respected leader.

Collaboration

We proactively ensure the right people have the right information at the right time.

Alignment

We must understand and believe in our vision, mission, business and team goals and priorities.

Intentionality

We take initiative directed by the purpose to move our business forward.

Accountability

We make the best proactive and reactive decisions given the available information and the wisest counsel.

Agility

We are open to change, ready to pivot on the moment’s notice, and act with a sense of urgency to take advantage of opportunities.

Leadership

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William “Beau” Wrigley, Jr.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

Fareed Khan
Chief Financial Officer

Fareed Khan has a decade of experience as Chief Financial Officer at multi-billion dollar companies such as Kellogg.

Stevens Sainte-Rose
Chief Human Resources Officer

Stevens Sainte-Rose has over two decades of experience developing, leading and delivering human resources strategy plans.

Neil Hampshire
Chief Information Officer

Neil Hampshire has over two decades of global experience in implementing business-driven Information Technology strategies.

Sarah Loya
General Counsel

Sarah brings over a decade of experience in general corporate law.

Edward “Ed” Brown
Executive Director, Brands

Edward "Ed" Brown has over two decades of brand building expertise, developing a global luxury brand.

James Whitcomb
Executive Director, Corporate Development and M&A

James has a decade of experience in corporate finance, M&A, and restructuring.

James “Jay” C. Holmes, III
Executive Director, Strategy

James “Jay” C. Holmes, III has over a decade of experience in finance, principal investing, and transactions.

Cameron Champion
Executive Director, Strategic Projects

Cameron Champion has over a decade of experience in business administration, operations, and information technology.

Kevin Fisher
Executive Director, Operations

Kevin Fisher is an industry pioneer in the regulated medical and adult-use cannabis industry.

Emily Fletty
Senior Vice President, Human Resources

Emily Fletty has over two decades of Human Resources leadership experience.

Laurie MacKenzie
Senior Vice President, Corporate Communications

Laurie MacKenzie brings over two decades of experience leading corporate affairs and communications functions.

Andrew Smith
Senior Vice President, External Affairs

Andrew Smith has over a decade of experience in government relations, politics, and private practice.

Richard “Drew” Stoddard
Executive Vice President, Direct-to-Consumer

Richard “Drew” Stoddard is a creative and digital agency entrepreneur and has nearly two decades of business experience.

Marcus Ruark
Senior Vice President, Texas and R&D Lead

Marcus Ruark has over 18 years of leadership experience in high-growth technology companies in competitive markets.

Philippa Classey
Managing Director, Europe

Philippa Classey has over two decades of experience launching and expanding consumer brands in international markets.

Lee Applbaum
Chief Marketing Officer

Lee has over 25 years of experience building iconic brands and leading global marketing teams.

William “Beau” Wrigley, Jr.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

Fareed Khan
Chief Financial Officer

Fareed Khan has a decade of experience as Chief Financial Officer at multi-billion dollar companies such as Kellogg.

Stevens Sainte-Rose
Chief Human Resources Officer

Stevens Sainte-Rose has over two decades of experience developing, leading and delivering human resources strategy plans.

Neil Hampshire
Chief Information Officer

Neil Hampshire has over two decades of global experience in implementing business-driven Information Technology strategies.

Sarah Loya
General Counsel

Sarah brings over a decade of experience in general corporate law.

Edward “Ed” Brown
Executive Director, Brands

Edward "Ed" Brown has over two decades of brand building expertise, developing a global luxury brand.

James Whitcomb
Executive Director, Corporate Development and M&A

James has a decade of experience in corporate finance, M&A, and restructuring.

James “Jay” C. Holmes, III
Executive Director, Strategy

James “Jay” C. Holmes, III has over a decade of experience in finance, principal investing, and transactions.

Cameron Champion
Executive Director, Strategic Projects

Cameron Champion has over a decade of experience in business administration, operations, and information technology.

Kevin Fisher
Executive Director, Operations

Kevin Fisher is an industry pioneer in the regulated medical and adult-use cannabis industry.

Emily Fletty
Senior Vice President, Human Resources

Emily Fletty has over two decades of Human Resources leadership experience.

Laurie MacKenzie
Senior Vice President, Corporate Communications

Laurie MacKenzie brings over two decades of experience leading corporate affairs and communications functions.

Andrew Smith
Senior Vice President, External Affairs

Andrew Smith has over a decade of experience in government relations, politics, and private practice.

Richard “Drew” Stoddard
Executive Vice President, Direct-to-Consumer

Richard “Drew” Stoddard is a creative and digital agency entrepreneur and has nearly two decades of business experience.

Marcus Ruark
Senior Vice President, Texas and R&D Lead

Marcus Ruark has over 18 years of leadership experience in high-growth technology companies in competitive markets.

Philippa Classey
Managing Director, Europe

Philippa Classey has over two decades of experience launching and expanding consumer brands in international markets.

Lee Applbaum
Chief Marketing Officer

Lee has over 25 years of experience building iconic brands and leading global marketing teams.

William “Beau” Wrigley, Jr.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

Fareed Khan
Chief Financial Officer

Fareed Khan has a decade of experience as Chief Financial Officer at multi-billion dollar companies such as Kellogg.

Stevens Sainte-Rose
Chief Human Resources Officer

Stevens Sainte-Rose has over two decades of experience developing, leading and delivering human resources strategy plans.

Neil Hampshire
Chief Information Officer

Neil Hampshire has over two decades of global experience in implementing business-driven Information Technology strategies.

Sarah Loya
General Counsel

Sarah brings over a decade of experience in general corporate law.

Edward “Ed” Brown
Executive Director, Brands

Edward "Ed" Brown has over two decades of brand building expertise, developing a global luxury brand.

James Whitcomb
Executive Director, Corporate Development and M&A

James has a decade of experience in corporate finance, M&A, and restructuring.

James “Jay” C. Holmes, III
Executive Director, Strategy

James “Jay” C. Holmes, III has over a decade of experience in finance, principal investing, and transactions.

Cameron Champion
Executive Director, Strategic Projects

Cameron Champion has over a decade of experience in business administration, operations, and information technology.

Kevin Fisher
Executive Director, Operations

Kevin Fisher is an industry pioneer in the regulated medical and adult-use cannabis industry.

Emily Fletty
Senior Vice President, Human Resources

Emily Fletty has over two decades of Human Resources leadership experience.

Laurie MacKenzie
Senior Vice President, Corporate Communications

Laurie MacKenzie brings over two decades of experience leading corporate affairs and communications functions.

Andrew Smith
Senior Vice President, External Affairs

Andrew Smith has over a decade of experience in government relations, politics, and private practice.

Richard “Drew” Stoddard
Executive Vice President, Direct-to-Consumer

Richard “Drew” Stoddard is a creative and digital agency entrepreneur and has nearly two decades of business experience.

Marcus Ruark
Senior Vice President, Texas and R&D Lead

Marcus Ruark has over 18 years of leadership experience in high-growth technology companies in competitive markets.

Philippa Classey
Managing Director, Europe

Philippa Classey has over two decades of experience launching and expanding consumer brands in international markets.

Lee Applbaum
Chief Marketing Officer

Lee has over 25 years of experience building iconic brands and leading global marketing teams.

The consumer is at the heart of everything that we do, and given the range of various need states across the well-being continuum, we are committed to building a portfolio of world-class, iconic brands with an uncompromising commitment to consistency, quality, safety, and efficacy. Each brand will have a unique and differentiated positioning to ensure a seamless consumer experience whether online or in-store.

The consumer is at the heart of everything that we do, and given the range of various need states across the well-being continuum, we are committed to building a portfolio of world-class, iconic brands with an uncompromising commitment to consistency, quality, safety, and efficacy. Each brand will have a unique and differentiated positioning to ensure a seamless consumer experience whether online or in-store.

Our Brands

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Empowering people to take control of their personal health and wellness.

For those living the tropical lifestyle—in the moment and making memories.

Recovery and reward for those who get outdoors and embrace the world.

Coming Soon

A daily dose of positivity to help get you through the mundane.

Coming Soon

Empowering people to take control of their personal health and wellness.

For those living the tropical lifestyle—in the moment and making memories.

Recovery and reward for those who get outdoors and embrace the world.

Coming Soon

A daily dose of positivity to help get you through the mundane.

Coming Soon

Empowering people to take control of their personal health and wellness.

For those living the tropical lifestyle—in the moment and making memories.

Recovery and reward for those who get outdoors and embrace the world.

Coming Soon

A daily dose of positivity to help get you through the mundane.

Coming Soon

Careers

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Director of Scientific Research

Senior Acquisition Marketing Manager

Senior Magento Engineer

Compliance & Facilities Coordinator

Media

New partners in weed startup: Jimmy Buffett and Wrigley Scion

The Wall Street Journal

Surterra partners with Intrexon in $100 million licensing cannabinoid deal

Marijuana Business Daily

Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm

Campaign Live

Atlanta medical marijuana startup grows C-Suite with former Walgreens, Coca-Cola executive

Atlanta Business Chronicle

Cannabis startup Surterra Wellness appoints former Kellogg

Wall Street Journal

With Surterra acquisition, cannabis lab plans expansion

Boston Business Journal

Ex-Patrón CEO joins medical marijuana company

Atlanta Business Chronicle

A Wrigley chewing gum heir and a former Patrón CEO go all in on cannabis

CNN Business

Surterra Wellness CEO William Wrigley: Cannabis is a fast-growing, exciting category

CNBC

New partners in weed startup: Jimmy Buffett and Wrigley Scion

The Wall Street Journal

Surterra partners with Intrexon in $100 million licensing cannabinoid deal

Marijuana Business Daily

Former Patrón Spirits and Grey Goose CMO Lee Applbaum joins cannabis firm

Campaign Live

Atlanta medical marijuana startup grows C-Suite with former Walgreens, Coca-Cola executive

Atlanta Business Chronicle

Cannabis startup Surterra Wellness appoints former Kellogg

Wall Street Journal

With Surterra acquisition, cannabis lab plans expansion

Boston Business Journal

Ex-Patrón CEO joins medical marijuana company

Atlanta Business Chronicle

A Wrigley chewing gum heir and a former Patrón CEO go all in on cannabis

CNN Business

Surterra Wellness CEO William Wrigley: Cannabis is a fast-growing, exciting category

CNBC

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Get In Touch

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Business Development