Well-Being for all.

Our mission is to pioneer well-being and improve quality of life through cannabinoids.

We believe that cannabinoids, when used responsibly, have the power to enhance the full spectrum of well-being and quality of life through:

Rest • Recovery • Relief • Revelry

Operating Markets and Retail Brands

As a nationwide vertically-integrated, multi-state cannabis company, Parallel has ongoing operations in four high-growth medical and adult-use markets under its retail brands. Currently, we operate 50 retail stores, cultivation and manufacturing site in four states.

Our retail brands reflect Parallel’s intent to be a leader in the cannabis industry by providing customers with a trusted, consistent, and seamless way for them to connect and learn, and to access innovative, high-quality cannabis products in a variety of forms and to elicit such a positive experience that they come back again and again.

Our brands are about welcoming every type of customer. The Parallel ethos is based on a commitment to compliance, quality and innovation, and on our actions to improve diversity, inclusivity and economic empowerment in the cannabis industry, and to be a great employer and partner in local communities. Here is where you can find us:

45 Stores in Florida

3 Stores in Massachusetts

Northampton, Brookline, Franklin

3 Stores in Texas

Our Brands

A new paradigm for well-being.

It’s somewhere that doesn’t really exist until you get there.

A daily dose of positivity to help get you through the mundane.

Empowering people to take control of their personal health and wellness.

News & Media

Surterra Wellness x Wana Brands
Surterra Wellness and Wana Brands Announce Launch of Wana Premium Cannabis-Infused Gummies Across All Surterra Dispensaries in Florida
Parallel partners with MCBA on new wave of cannabis social equity.
If only we knew then, what we know now. When we started Parallel (then Surterra) in 2016, those of us jumping into the legal cannabis market for the first time made a number of mistakes...
goodblend™ Texas Announces Educational goodblend CannaBus™ Tour Across Texas
goodblend™ Texas Announces Educational goodblend CannaBus™ Tour Across Texas