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Full-spectrum cannabis.

Humans across the globe and of all walks of life want to live at their personal best. We believe that cannabinoids, when used responsibly, have the power to enhance the full spectrum of well-being.

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It's Always 4:20 In NETA, Massachusetts' Leading Dispensary

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Our Story

We’re driven by the relentless pursuit of health and happiness.

01

Pioneering a new paradigm of well-being.

True well-being is multi-dimensional and holistic, requiring a complex connection of physical, mental and emotional states that occur in parallel. We are improving well-being for consumers today through our proprietary brands, while innovating for tomorrow.
02

Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.
03

Our promise: inspired by nature, optimized by science.

We improve our consumers’ well-being and quality of life through our natural cannabinoid products today, while at the same time we’re innovating through science, technology and R&D to bring them unparalleled products to transform how they live tomorrow.
01

Pioneering a new paradigm of well-being.

True well-being is multi-dimensional and holistic, requiring a complex connection of physical, mental and emotional states that occur in parallel. We are improving well-being for consumers today through our proprietary brands, while innovating for tomorrow.
02

Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.
03

Our promise: inspired by nature, optimized by science.

We improve our consumers’ well-being and quality of life through our natural cannabinoid products today, while at the same time we’re innovating through science, technology and R&D to bring them unparalleled products to transform how they live tomorrow.

Our Vision, Mission, and Values

Pioneering a new paradigm of well-being.

Our vision is to pioneer well-being and improve the quality of life for humanity through the benefits of cannabinoids. Our mission is to build a leading, global well-being company through the best talent, our values, trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement. Our values are how we will realize our vision and mission.
  • Integrity
    We act and make decisions that reflect our position as a sophisticated, credible and respected leader.
  • Collaboration
    We proactively ensure the right people have the right information at the right time.
  • Alignment
    We must understand and believe in our vision, mission, business and team goals and priorities.
  • Intentionality
    We take initiative directed by the purpose to move our business forward.
  • Accountability
    We make the best proactive and reactive decisions given the available information and the wisest counsel.
  • Agility
    We are open to change, ready to pivot on the moment’s notice, and act with a sense of urgency to take advantage of opportunities.

Leadership

Meet the minds shaping the industry.
William “Beau” Wrigley, Jr.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

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The consumer is at the heart of everything that we do, and given the range of various need states across the well-being continuum, we are committed to building a portfolio of world-class, iconic brands with an uncompromising commitment to consistency, quality, safety, and efficacy. Each brand will have a unique and differentiated positioning to ensure a seamless consumer experience whether online or in-store.
The consumer is at the heart of everything that we do, and given the range of various need states across the well-being continuum, we are committed to building a portfolio of world-class, iconic brands with an uncompromising commitment to consistency, quality, safety, and efficacy. Each brand will have a unique and differentiated positioning to ensure a seamless consumer experience whether online or in-store.

Our Brands

A new paradigm for well-being.

Empowering people to take control of their personal health and wellness.

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Careers

Be yourself and bring your best ideas.

Get In Touch

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