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Full-spectrum cannabis.

Humans across the globe and of all walks of life want to live at their personal best. We believe that cannabinoids, when used responsibly, have the power to enhance the full spectrum of well-being.

Media

Surterra Wellness CEO William Wrigley: Cannabis is a fast-growing, exciting category

Downloads

Parallel Names Kevin Fisher COO

Surterra Wellness Changes Name to Parallel

Fact Sheet

Our Story

We’re driven by the relentless pursuit of health and happiness.

Pioneering a new paradigm of well-being.

True well-being is multi-dimensional and holistic, requiring a complex connection of physical, mental and emotional states that occur in parallel. We are improving well-being for consumers today through our proprietary brands, while innovating for tomorrow.

Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.

Our promise: inspired by nature, optimized by science.

We improve our consumers’ well-being and quality of life through our natural cannabinoid products today, while at the same time we’re innovating through science, technology and R&D to bring them unparalleled products to transform how they live tomorrow.

Pioneering a new paradigm of well-being.

Meeting consumers on parallel paths to well-being.

We meet our consumers’ needs wherever they are on their path to improve their health and happiness. We’re beside them whether they need recovery, relief, rest or even revelry.

Our promise: inspired by nature, optimized by science.

Our Vision

Pioneering not just what we do, but how we achieve it.

We deliver on our vision by putting consumers first. We’re attracting the best and the brightest people, building a diverse portfolio of brands, innovating our products through science and technology, investing in our future, and living our values with relentless passion.

Integrity

We act and make decisions that reflect our position as a sophisticated, credible and respected leader.

Collaboration

We proactively ensure the right people have the right information at the right time.

Alignment

We must understand and believe in our vision, mission, business and team goals and priorities.

Intentionality

We take initiative directed by the purpose to move our business forward.

Accountability

We make the best proactive and reactive decisions given the available information and the wisest counsel.

Agility

We are open to change, ready to pivot on the moment’s notice, and act with a sense of urgency to take advantage of opportunities.

Leadership

Meet the minds shaping the industry.

William “Beau” Wrigley, Jr.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

More +

The consumer is at the heart of everything that we do, and given the range of various need states across the well-being continuum, we are committed to building a portfolio of world-class, iconic brands with an uncompromising commitment to consistency, quality, safety, and efficacy. Each brand will have a unique and differentiated positioning to ensure a seamless consumer experience whether online or in-store.