About Parallel

Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis companies in the world with a simple mission -- to bring well-being and an improved quality of life through cannabinoids. We are a people-centric company that puts our associates’, customers’ and communities’ well-being as a priority. We aim to provide our customers with a wide variety of high quality and innovative cannabis brands and products with a best-in-class customer experience. Our leadership has proven business experience and are invested in developing the talent and opportunities for all team members in all areas of the company including cultivation, production, distribution and retail. We truly believe that to be the leader in the cannabis industry we must incorporate a diverse array of experience, perspective and backgrounds.

Timeline

2000

November
  • Nevada voters legalize medical cannabis.

2012

November
  • Massachusetts voters legalize medical cannabis.

2014

June
  • The Florida Legislature enacts the Compassionate Medical Cannabis Act of 2014, allowing for low-THC medical Cananbis.

2015

September
  • First sale of medical cannabis in Western Massachusetts at NETA Northampton.
November
  • Surterra Wellness awarded 1 of Florida's 5 medical cannabis licenses.
December
  • The Apothecary Shoppe opened its doors in Las Vegas, Nevada.

2016

February
  • NETA Brookline opens as a medical dispensary.
October
  • First Surterra Wellness store opens in Tampa, Florida.
November
  • Massachusetts and Nevada voters legalize recreational cannabis.

2017

May
  • Surterra Texas receives conditional approval for 1 of 3 medical cannabis licenses in Texas.
December
  • Surterra Texas obtains medical cannabis license for pediatric epilepsy.

2018

September
  • Coral Reefer brand finalizes license deal with Margaritaville.
November
  • NETA Northampton opens for Adult Use cannabis sales.
December
  • The Apothecary Shoppe joins forces with Surterra Wellness.
  • Surterra Texas launches "Tranquil", it's first product for patients with intractable epilepsy.

2019

January
  • Surterra Wellness and NETA join forces.
March
  • Smokable flower approved by the Florida Legislature.
  • NETA Brookline opens for Adult Use customers.
April
  • Coral Reefer launched in Florida
June
  • Surterra Wellness partners with Intrexon to advance technology, science and R&D in cannabis.
October
  • Parallel is born! (4 states - FL, MA, NV, TX) and 3 retail brands (Surterra Wellness, NETA and The Apothecary Shoppe.
  • MA CultivatED program, the nation's first jobs program in the cannabis industry is announced with NETA as one of the founding members.

2020

March
  • All states adapted business models to COVID-19.
August
  • Parallel / goodblend wins Pennsylvania medical license and announce R&D Partnership with the University of Pittsburgh.
  • Florida DOH allows for production of edibles.
September
  • Surterra Texas launches the state's first edibles.

Corporate Social Responsibility

We are dedicated to corporate social responsibility.

At Parallel, we focus on corporate social responsibility through meaningful action and partnerships that positively impact the communities where we live and work, as well as the industry at large. We recognize there is more to do, and we will continue to take positive steps that make a difference.

01

Social Equity

Our initial areas of focus are in support of social equity for Women, Black Lives, and Latinx communities.

Internally, we've created Employee Resource Groups (ERGs) to ensure diversity and inclusion initiatives reflect the desires of employees as well as provide input on ways we can reflect different perspectives in the way we operate Our ERGs include:

    - Black Empowerment Network
    - Pride at Parallel
    - Women's Impact Network

We focus on continued education and awareness in these areas and more; in 2020 we launched a Get Out to Vote campaign, providing employees tools and resources to exercise their civic duty safely.

We have partnered with many organizations like CultivatED in Massachusetts, where we participated in panel discussions.

02

We are an active community partner in our markets.

We've partnered with many impactful organizations, including Cannaclusive, the leading national organization created to facilitate inclusion for both business owners and consumers in the cannabis industry.

We're a member of the Minority Cannabis Business Association (MCBA). Together we're planning an expungement event in Pennsylvania and a program to create employment opportunities for minorities in our industry.

We are collaborating with CannabisLAB to create educational content for business leaders in the cannabis industry, as well as communication and media opportunities for industry professionals.

We recently announced a Security Equipment Grant to provide financial support for a social equity certified applicant in Massachusetts to help lower cost barriers related to security equipment in cannabis.

Across our organization we are building upon the best practices in community relations as well that our Massachusetts market has led through our NETACares program.

03

Giving and Volunteering

In 2020, we launched Parallel Cares, an employee-centric Corporate Social Responsibility giving and volunteering platform designed that supports both the varied personal interests of our diverse employee population and our company’s values-based causes. Employees can use the platform to give – and receive company matching – to the causes that matter the most to them.  

Our associates strive to enrich our communities in many ways. Annual food and clothing drives are organized around the holidays to help give back to those in need. We have "Green Teams" that support community sustainability efforts.

We also have supported our communities through giving and volunteering focused around disaster relief, veterans, hunger and homelessness, medical causes, and social cause awareness building initiatives.

Culture of Compliance and Performance

Parallel is building a leading well-being company through the best talent, our values, our trusted and recognized brands, science and technology-based innovation, and a relentless focus on execution and continuous improvement.  

We have a high-performance culture, that focuses just as much on how we do things as it does on what we do. We hold ourselves to the highest standards of compliance in everything we do, while also finding efficient and innovation solutions to set a new standard and drive the industry forward. All of this allows us to better serve our customers with the products they rely on for well-being.

Advancing Cannabis Science

We are improving our consumers well-being and quality of life through our natural cannabinoid products today, while at the same time we will continue to innovate through science, technology and R&D to bring them unparalleled products that will transform how they live their best tomorrow. Through Parallel's Biosciences subsidiary, it conducts advanced cannabis science and R&D for new product development in our facilities in Massachusetts, Florida, Texas, and a facility in Budapest, Hungary through an exclusive license and partnership.

Everyone is
welcome here.

Each of us are unique, and that’s what makes us amazing. We believe in inclusiveness and in celebrating each person’s individuality in everything we do. Because there’s power in bringing people with different points of view and life experiences together. Because when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.

Leadership

Meet the minds shaping the industry.

WILLIAM “BEAU” WRIGLEY, JR.
STEVENS SAINTE-ROSE
ELIZABETH "LIZ" CONWAY
SHANNON RICHMOND
MARCUS RUARK
ZIAD GHANEM
JOE DADDARIO III
LAURIE MACKENZIE
JAMES “JAY” C. HOLMES, III
JAMES WHITCOMB
JEREMY KUNICKI
PHIL HARRIS
NEIL HAMPSHIRE
WILLIAM “BEAU” WRIGLEY, JR.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

STEVENS SAINTE-ROSE
Chief Human Resources Officer

Stevens Sainte-Rose has over two decades of experience developing, leading and delivering human resources strategy plans.

ELIZABETH "LIZ" CONWAY
Market President, Pennsylvania

Liz has nearly two decades of experience helping companies navigate highly regulated markets.

SHANNON RICHMOND
Vice President, Marketing

Shannon has an extensive background in building, transforming and leading world-class, multibillion-dollar brands, with a focus on brand and portfolio strategy, consumer insight driven innovation and omni-channel acceleration.

MARCUS RUARK
Market President, Texas

Marcus Ruark has over 18 years of leadership experience in high-growth technology companies in competitive markets.

ZIAD GHANEM
Market President, Florida

Ziad has nearly two decades of experience in large-scale healthcare services delivery, pharmacy and retail operations.

JOE DADDARIO III
Market President, Massachusetts

Joe has decades of experience working for private-equity backed and public customer-facing/retail business entities.

LAURIE MACKENZIE
Executive Vice President, Corporate Communications

Laurie has over 25 years of corporate communications, CSR and advocacy experience with prominent companies.

JAMES “JAY” C. HOLMES, III
Chief Strategy & Innovation Officer

James “Jay” C. Holmes, III has over a decade of experience in finance, principal investing, and transactions.

JAMES WHITCOMB
Chief Development Officer

James has a decade of experience in corporate finance, M&A, and restructuring.

JEREMY KUNICKI
Chief Financial Officer

Kunicki has two decades of experience leading commercial finance, FP&A, business development finance, and transformation programs through his previous leadership roles in the retail and pharmacy industry.

PHIL HARRIS
Chief Legal Counsel

Phil has over 30 years of legal practice and general counsel leadership experience.

NEIL HAMPSHIRE
Chief Information Officer

Neil Hampshire has over two decades of global experience in implementing business-driven Information Technology strategies for multinational blue chip companies.