About Parallel

Parallel is one of the largest privately-held, vertically-integrated, multi-state cannabis companies in the world with a simple mission -- to bring well-being and an improved quality of life through cannabinoids. We are a people-centric company that puts our associates’, customers’ and communities’ well-being as a priority. We aim to provide our customers with a wide variety of high quality and innovative cannabis brands and products with a best-in-class customer experience. Our leadership has proven business experience and are invested in developing the talent and opportunities for all team members in all areas of the company including cultivation, production, distribution and retail. We truly believe that to be the leader in the cannabis industry we must incorporate a diverse array of experience, perspective and backgrounds.

Timeline

2000

November
  • Nevada voters legalize medical cannabis.

2012

November
  • Massachusetts voters legalize medical cannabis.

2014

June
  • The Florida Legislature enacts the Compassionate Medical Cannabis Act of 2014, allowing for low-THC medical Cananbis.

2015

September
  • First sale of medical cannabis in Western Massachusetts at NETA Northampton.
November
  • Surterra Wellness awarded 1 of Florida's 5 medical cannabis licenses.
December
  • The Apothecary Shoppe opened its doors in Las Vegas, Nevada.

2016

February
  • NETA Brookline opens as a medical dispensary.
October
  • First Surterra Wellness store opens in Tampa, Florida.
November
  • Massachusetts and Nevada voters legalize recreational cannabis.

2017

May
  • Surterra Texas receives conditional approval for 1 of 3 medical cannabis licenses in Texas.
December
  • Surterra Texas obtains medical cannabis license for pediatric epilepsy.

2018

September
  • Coral Reefer brand finalizes license deal with Margaritaville.
November
  • NETA Northampton opens for Adult Use cannabis sales.
December
  • The Apothecary Shoppe joins forces with Surterra Wellness.
  • Surterra Texas launches "Tranquil", it's first product for patients with intractable epilepsy.

2019

January
  • Surterra Wellness and NETA join forces.
March
  • Smokable flower approved by the Florida Legislature.
  • NETA Brookline opens for Adult Use customers.
April
  • Coral Reefer launched in Florida
June
  • Surterra Wellness partners with Intrexon to advance technology, science and R&D in cannabis.
October
  • Parallel is born! (4 states - FL, MA, NV, TX) and 3 retail brands (Surterra Wellness, NETA and The Apothecary Shoppe.
  • MA CultivatED program, the nation's first jobs program in the cannabis industry is announced with NETA as one of the founding members.

2020

March
  • All states adapted business models to COVID-19.
August
  • Parallel / Goodblend wins Pennsylvania medical license and announce R&D Partnership with UPMC.
  • Florida DOH allows for production of edibles.
September
  • Surterra Texas launches the state's first edibles.

Corporate Social Responsibility

We are dedicated to corporate social responsibility.

At Parallel, we focus on corporate social responsibility through meaningful actions that help drive towards impact in our industry and within the communities in which we live and work. We recognize we have more to do, and we will continue to take positive steps that make a difference.  

01

Social Equity

Initial focus on social equity for Women, Black Lives, and Latinx communities.

Created Employee Resource Groups (ERGs) to ensure diversity and inclusion initiatives reflect the desires of employees as well as provide input on ways we can reflect different perspectives in the way we operate.

    - Black Empowerment Network
    - Pride at Parallel
    - Women Impact Network

We focus on continued education and awareness in these areas and more; in 2020 we launched a Get Out to Vote campaign, providing employees tools and resources to exercise their civic duty safely.

We have partnered with many organizations like CultivaTED in Massachusetts, where we participated in panel discussions.

02

We have been an active community partner in our markets.

We are partnered with Cannaclusive, the leading national organization crated to facilitate inclusion for both business owners and consumers in the cannabis industry.

We are active members of the Minority Cannabis Business Association (MCBA), the first non-profit organization created specifically to progress the cannabis industry by increasing equity through an expungement program.

We are collaborating with CannaLab to create educational for business leaders in the cannabis industry, as well as communication and media opportunities for industry professionals.

We recently announcement a Security Equipment Grant to financial support for a social equity certified applicant in Massachusetts to help lower cost barriers related to security equipment in cannabis.

Across our organization we are building upon the best practices in community relations as well that our Massachusetts market has led through our NETACares program.

03

Giving and Volunteering

Our Parallel Cares program is an employee-centric Corporate Social Responsibility giving and volunteering platform designed to support both the varied personal interests of our diverse employee population and our company’s values-based causes. Employees can use the platform to give – and receive company matching – to the causes that matter the most to them.  

Annual food and clothing drives are organized around the holiday to help give back to those in need.

We have Green Teams that support with community sustainability efforts.

We also have supported community initiatives through giving and volunteering focused on causes related to disaster relief, Veterans, hunger and homelessness, medical causes, and social cause awareness building initiatives.

Culture of Compliance and Performance

Parallel is building a leading well-being company through the best talent, our values, our trusted and recognized brand, science and technology-based innovation and a relentless focus on execution and continuous improvement.  

We have high-performance culture, that focuses just as much on how we do things as on what we do. We strive for the highest compliance to our laws and regulations, while finding the most effective and innovation solutions that will benefit how we continue to serve our customers.

Advancing Cannabis Science

We are improving our consumers well-being and quality of life through our natural cannabinoid products today, while at the same time we will continue to innovate through science, technology and R&D to bring them unparalleled products that will transform how they live their best tomorrow. Through Parallel's biosciences division, we conduct advanced cannabis science and R&D for new product development in our facilities in Texas, Massachusetts, Florida, and Budapest, Hungary.

Everyone is
welcome here.

Each of us is unique, and that’s what makes us amazing. We believe in inclusiveness and in celebrating each person’s individuality in everything we do because there’s power in bringing people with different points of view and life experiences together. Because when we feel safe and comfortable being ourselves, there’s no limit to what we can achieve.

Leadership

Meet the minds shaping the industry.

WILLIAM “BEAU” WRIGLEY, JR.
STEVENS SAINTE-ROSE
ELIZABETH "LIZ" CONWAY
MARCUS RUARK
ZIAD GHANEM
JOE DADDARIO III
LAURIE MACKENZIE
JAMES “JAY” C. HOLMES, III
JAMES WHITCOMB
JEREMY KUNICKI
PHIL HARRIS
NEIL HAMPSHIRE
WILLIAM “BEAU” WRIGLEY, JR.
Chairman and CEO

William "Beau" Wrigley, Jr. is a visionary business leader with decades of world-class experience in global brand building.

STEVENS SAINTE-ROSE
Chief Human Resources Officer

Stevens Sainte-Rose has over two decades of experience developing, leading and delivering human resources strategy plans.

ELIZABETH "LIZ" CONWAY
Market President, Pennsylvania

Liz has nearly two decades of experience helping companies navigate highly regulated markets.

MARCUS RUARK
Market President, Texas

Marcus Ruark has over 18 years of leadership experience in high-growth technology companies in competitive markets.

ZIAD GHANEM
Market President, Florida

Ziad has nearly two decades of experience in large-scale healthcare services delivery, pharmacy and retail operations.

JOE DADDARIO III
Market President, Massachusetts

Joe has decades of experience working for private-equity backed and public customer-facing/retail business entities.

LAURIE MACKENZIE
Executive Vice President, Corporate Communications

Laurie has over 25 years of corporate communications, CSR and advocacy experience with prominent companies.

JAMES “JAY” C. HOLMES, III
Chief Strategy & Innovation Officer

James “Jay” C. Holmes, III has over a decade of experience in finance, principal investing, and transactions.

JAMES WHITCOMB
Chief Development Officer

James has a decade of experience in corporate finance, M&A, and restructuring.

JEREMY KUNICKI
Chief Financial Officer

Kunicki has decades of experience and will lead Parallel's finance and operations functions, as well as oversee corporate finance, shared services activities and operational management of the organization.

PHIL HARRIS
Chief Legal Counsel

Phil has over 30 years of legal practice and general counsel leadership experience.

NEIL HAMPSHIRE
Chief Information Officer

Neil Hampshire has over two decades of global experience in implementing business-driven Information Technology strategies for multinational blue chip companies.